Could referendum ‘push-polling’ influence the result?
The EU referendum campaign has been a relentless battle of facts. Surveys and polling tell us which claims are resonating with voters. But are partial surveys influencing public opinion?
An undercover investigation by Channel 4 News tonight reveals evidence of surveys made from a secretive call centre that appear to be feeding negative messages stated as fact to voters – a practice experts say appears to be “push polling”.
Documents and secretly filmed footage obtained by this programme show a London-based company has been calling voters claiming to be conducting an “independent survey”.
Following up a source who initially approached news outlet The Canary, we went undercover – to find out what the firm were up to.