The Phoenix Generation – Shifts in Lifestyle Choices - Reality Sandwich
Those whom I refer to as the Phoenix Generation, coming of age over the next couple of decades, will show a marked difference in their consumption – and production – of media. They will be activeprosumers of media content, not only consumers. They will actively engage with information, and seek to produce content if they feel that the media they are exposed to is not representing the truth for them. Such creative engagement will also impact their lifestyle choices.
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