Prop 37 Defeated: Next Steps For GMO Labeling : TreeHugger

For the folks at California Right to Know, LabelGMOS, and Organic Consumers, the disappointment after a Prop. 37 defeat was palpable. The story was much the same for the 3,800 businesses, nonprofits, and stakeholders that worked tirelessly to pass the measure. But in the face of a 6 to 1 spending machine, the Goliath pulled out a victory.
“The opposition used every trick in the book to mislead consumers,” said Ronnie Cummins, founder and director of Organic Consumers Association, in a press call yesterday. “They were convinced that if they got the right to know they would have to pay for it."
According to California Right to Know, Prop. 37 would have no cost impact on consumers or food producers.
Prop 37 Defeated: Next Steps For GMO Labeling : TreeHugger