I’ve often wondered how the media would respond when eco-apocalypsestruck. I pictured the news programmes producing brief, sensational reports, while failing to explain why it was happening or how it might be stopped. Then they would ask their financial correspondents how the disaster affected share prices, before turning to the sport. As you can probably tell, I don’t have an ocean of faith in the industry for which I work. What I did not expect was that they would ignore it.
A great tract of Earth is on fire. It looks as you might imagine hell to be. The air has turned ochre: visibility in some cities has been reduced to 30 metres. Children are being prepared for evacuation in warships; already some have choked to death. Species are going up in smoke at an untold rate. It is almost certainly the greatest environmental disaster of the 21st century – so far.
And the media? It’s talking about the dress the Duchess of Cambridge wore to the James Bond premiere, Donald Trump’s idiocy du jour and who got eliminated from the Halloween episode of Dancing with the Stars. The great debate of the week, dominating the news across much of the world? Sausages: are they really so bad for your health?
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